Been meaning to mention a couple of excellent copywriting blogs.
Warning! These are for serious “Hard Core” copywriters only.
The first is Lawrence Bernstein’s “Info Marketing Blog”. Lawrence is the guy behind “The Ultimate Online Swipe File” (currently being updated, I believe). I’ve mentioned before his free “127 Winning Headlines” special report.
Lawrence is a veritable encyclopedia of knowledge about the direct response marketing business and he continually unearths little known but classic sales letters.
For example, one recent post contained a “Rare Direct Mail Ad For The Robert Collier Letter Book”.
Essential reading for anyone serious about direct response marketing.
The second is Ben Settle’s blog.
Why do I recommend his blog? Look, rather than me attempt to explain, just head on over there and have a look around for yourself. There’s a free 300+ page ebook (“The Copywriter’s Crib Sheet”) plus some really valuable posts on the art and craft of copywriting.
And if Peter Stone recommends someone, that’s good enough for me.
Talking about Peter Stone, his blog is definitely one for the hardcore copywriter. Unfortunately, Peter hasn’t been posting much lately (too busy with his many clients). However, the archives contain some real treasure for the serious copywriter.
(The link is in the “Blogroll” in the right hand column if you want to check it out.)