…master copywriter Gary Bencivenga (with a title like that, couldn’t really be any other copywriter!).
Gee, it’s been a while since I posted in this “Copywriting Notes” series.
Hat tip to Lawrence Bernstein for alerting me to a new project from the great Gary Bencivenga.
It’s called “Success Bullets” and it’s all about…
…well, success and self-improvement.
Why listen to Gary Bencivenga on this topic as opposed to someone else?
Well for a start, the man is obviously successful. But more relevant to copywriters is that he knows about success as a copywriter.
I guess if I were being a little cynical it’s simply an example of “niching” a topic to appeal to a specific audience.
However, in this case I do think there are success lessons that are specific to copywriters (and other direct response professionals).
Hey, this might sound like a bit of a “suck up”, but if you are a copywriter, marketer or business person reading this…YOU ARE SPECIAL!
You’ve made the choice to test yourself and work in the arena of what I call “objective reality”. A realm where it’s results that matter and you take responsibility for what you do and the results. No hiding places and no excuses.
There is only a small percentage of the population that falls into this category.
And, at times, it’s hard. Brutal, in fact.
Most people, even so-called “Success Gurus” are clueless about what you and I go through and what it takes to succeed.
So, that’s why I believe the insights, words of wisdom and encouragement from someone like Gary Bencivenga can be of great benefit to you (me too, of course!).
Gary knows what it takes to succeed in our world because he has done it himself.
Listen, if I’ve discovered any “secret” about success as a copywriter, it’s this.
Mindset makes the difference. Understand how great copywriters and marketers THINK, how they see the world, and you’re more than halfway home.
Enough of my ranting (aside to self…gee this post is flowing quite well…now go and finish that email series that you’ve been stalled on!).
I highly encourage you to check out Gary’s new “Success Bullets”. Yes, you have to opt-in but there’s a very worthwhile report “12 Life-Changing Quotations” waiting for you.
I’ll leave you with one of those quotes…
“There is no security on this earth; there is only opportunity.”
General Douglas MacArthur
Perhaps particularly relevant in the current economic climate.
P.S. The report is 19 pages long, full of solid content…including what Gary describes as a “life-transforming” secret.