Quite a few things going on in the world of copywriting at the moment.
Firstly, Clayton Makepeace and Tony Flores have released a new report called “The #1 Way To Electrify Your Ads”. It’s part of the launch campaign for a new copywriting program that’s due to be released next week.
The report is all about the power of colloquial words, phrases and speech and how, used correctly, they will add power to your copy. This isn’t an especially new insight of course. One of my most prized copy resources is John Carlton’s “Power Words” report. It’s really drawing on Robert Collier’s idea of “Entering the conversation in your prospect’s mind.”
Having said that, the report is well done and it’s a good resource to have in your copywriting toolkit.
Next, John Anghelache and Ryan Healy have a video up dealing with some of the most common questions they get about how to get clients and build a business as a freelance copywriter. Again this is part of a launch campaign.
John used to have a course available called “Copywriter Profits”. I’ve got that course and it’s one of the best courses of it’s type. One of the few, in fact, that really gives you hands on, practical advice about how to get work as a freelance copywriter.
So, highly recommend checking out the video which you can find here.
Thirdly, David Garfinkel has a new post up on his blog called “An Appreciation For Tim Russert – And What His Legacy Means For Copywriters And Other Marketers”. Always worth reading what David has to say and this post ties in with my recent comments about credibility and trust.
Finally, my good mate Pete Godfrey is about to launch his copywriting “Master Class 3.0” event. This looks like it’s going to be big. Should be more details available soon.