I posted earlier about Gary Bencivenga’s new “Success Bullets” project.
Thinking about success as a copywriter brought to mind some of the tips that have been passed on to me.
One piece of advice that I have heard many times is…
…to copy out longhand good sales letters. You’ve probably heard that yourself.
I heard it again last weekend from Pete Godfrey at his copywriting “Master Class 3.0” event.
Now, it’s excellent advice but often you don’t have the time (or the fortitude, let’s be blunt!) to write out a long letter.
But how about a shorter letter?
Well, the opt-in page for “Success Bullets” is a wonderful piece of tight, concise writing from a master copywriter.
So I decided that my copywriting exercise for today was to write out that page. Didn’t take too long and who better to model bullets from than the great Gary Bencivenga?
If you get a chance, this would be a great way to sharpen your own copy skills.