In a previous post (“Attention Copywriters – Differentiate Or Die”) I mentioned legendary copywriter and ad-man Rosser Reeves. Here’s a little more about the man. Reeves was a disciple of the Claude Hopkins / John E. Kennedy school of advertising and was an advocate of what was known as the “Hard Sell” approach to advertising. […]
Will This Message Reach The Market?
If you’re a copywriter or have any experience of direct response marketing, then I’m pretty sure you’re familiar with the important concept of “Message-to-market-match”. That is to say, when advertising you choose an avenue that will reach your desired audience. So imagine my surprise as I was reading this week’s edition of “The Economist” when […]
Copywriting Notes – The Importance Of Being Connected
Just a short edition of “Copywriting Notes” this week. I mentioned in a previous post that I’ve spent a couple of days “Out of the office” with a client. Now, the original intention was to have something of a “mini-seminar”. Reviewing an internet marketing programme that has recently been released and figuring out how best […]
Copywriting Notes – Dealing With Procrastination
Copywriters obviously aren’t the only people who struggle with the demon of procrastination. But, as I said in a previous post about dealing with “resistance” it’s something that anyone involved in a creative endeavour seems to struggle with. Procrastination comes in various forms. One is the idea that you don’t know enough just yet to […]
Wordpower Tips For Copywriters
In a previous post I included a video clip from copywriting giant John Carlton. Although this wasn’t the main point from the video, something he mentioned is highly relevant to copywriters. That is, the need to have a large vocabulary at your disposal. And it has to be made up of the right kind of […]