A few posts back in “Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru…” I talked about attention grabbing headlines. I also mentioned that there was another “hidden” copywriting and marketing lesson in that post. What I was referring to is what’s called the “Zeigarnik Effect”. This is, put simply, the need for […]
Archives for February 2008
Marketing World Shocked As Top Copywriter Stops Writing!
I was going to call this post “Has The Offline Newsletter Had It’s Day?” but decided to practice my “National Enquirer” headline skills! So which top copywriter has quit? Well, none actually. However, the great John Carlton has decided to stop writing and publishing his monthly “Marketing Rebel Rant” newsletter. The last issue was number […]