Just back from Pete Godfrey’s “Last Ever Copywriting Master Class” event up in Brisbane. A great weekend and I’ll have a string of posts about the event (with photos). That will have to wait though until I’ve had some sleep!
In the meantime, Bret Thompson drew attention in his presentation to this wonderful video that illustrates the potential for copywriting to create positive change.
The video is called “The Story of A Sign”. The original wording of this particular sign is “Have pity. I am blind”. Have a look for yourself at how changing the wording made an incredible and wonderful difference…