OK, here are some shots of fellow copywriter and all round good bloke Dean Kennedy. Dean is not only a really sharp copywriter and marketing strategist but he is an absolute wizard when it comes to design in general and web design in particular. I highly recommend Dean if you’re looking for someone in that […]
Copywriting As A Potential Power For Good
Just back from Pete Godfrey’s “Last Ever Copywriting Master Class” event up in Brisbane. A great weekend and I’ll have a string of posts about the event (with photos). That will have to wait though until I’ve had some sleep! In the meantime, Bret Thompson drew attention in his presentation to this wonderful video that […]
Classic Copywriting – The Power Of A Good Headline
I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day… “Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete” Then there are some bullets and of course a “Click Here” call to action. Nothing terribly original about this ad, but my […]