It would be hard to make this up. Over in the USA… “US authorities say a Florida woman phoned 911 three times after McDonald’s employees told her they were out of Chicken McNuggets.” (“Woman Calls 911 After McDonald’s Runs Out Of Nuggets”) Now, reading the story a little more closely, I do have a smidgen […]
A Painful Marketing Lesson…
…relearned. No blog post yesterday, largely because I lost internet access. OK, it was partly my fault. I tried updating some drivers and that somehow trashed my modem connection. Now, as a freelance copywriter and internet marketer, not being connected is a bad thing! A call to my ISP help desk failed to fix the […]
Classic Copywriting – The Power Of A Good Headline
I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day… “Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete” Then there are some bullets and of course a “Click Here” call to action. Nothing terribly original about this ad, but my […]
Marketing Lessons From Starbucks #2
OK, I promise that this blog isn’t going to end up being simply about Starbucks! However, something happened this morning that I think provides a useful tip and marketing lesson. When I got to Starbucks this morning (absolutely craving a Toffee Nut Flat White) I was met with disaster. The big espresso machine was out […]