Happy New Year! May I wish you, your family, friends and associates a very happy and prosperous 2009! Prosperous? Of course. Look, there’s no doubt that economic conditions will be challenging. But that doesn’t mean that you can’t prosper…
Marketing Lessons From Starbucks #2
OK, I promise that this blog isn’t going to end up being simply about Starbucks! However, something happened this morning that I think provides a useful tip and marketing lesson. When I got to Starbucks this morning (absolutely craving a Toffee Nut Flat White) I was met with disaster. The big espresso machine was out […]