Apologies for not posting the last couple of days. I’ve been locked away at a “super secret” session with a client (he’ll probably laugh if he reads this!). Anyway, following on from the last post, my fears have been confirmed and my local Starbucks store is closing. Not too surprising given the scale of the […]
Marketing Lessons From Starbucks #2
OK, I promise that this blog isn’t going to end up being simply about Starbucks! However, something happened this morning that I think provides a useful tip and marketing lesson. When I got to Starbucks this morning (absolutely craving a Toffee Nut Flat White) I was met with disaster. The big espresso machine was out […]