I’ve mentioned in a number of previous posts the theory of “Socionomics” and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages). The folks at the “Socionomics Institute” have just made available a landmark paper from Robert Prechter. If you want to know more about […]
U.S. Election Result And What It Says About “Social Mood”…
…and the implications for copywriters and marketers. I’ve mentioned the discipline of “Socionomics” on the blog before and the idea that events are to a large extent driven by “social mood”. Elections are obviously a very clear expression of the popular mood. So what can we as copywriters and marketers glean from the results of […]