The members (and a few selected guests) of the GKIC London chapter gathered for the March meeting on 17 March at “The Happenstance” on Ludgate Hill. Hosted by the indefatigable David White, members enjoyed another full and varied program of top-notch direct-response marketing education and entertainment. David White kicked off the meeting talking about… “The […]
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The Woes Of Starbucks…And Lessons For Marketers
Apologies for not posting the last couple of days. I’ve been locked away at a “super secret” session with a client (he’ll probably laugh if he reads this!). Anyway, following on from the last post, my fears have been confirmed and my local Starbucks store is closing. Not too surprising given the scale of the […]