I’ve commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat “Aleksandr Orlov” and his “Compare The Meerkat” site… “Emotional Direct Response Meerkating?!?” So I was interested in this recent article… “Comparethemarket warns Google to play fair” …and decided to take a look at the what’s been happening with the campaign. The […]
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The Woes Of Starbucks…And Lessons For Marketers
Apologies for not posting the last couple of days. I’ve been locked away at a “super secret” session with a client (he’ll probably laugh if he reads this!). Anyway, following on from the last post, my fears have been confirmed and my local Starbucks store is closing. Not too surprising given the scale of the […]
Someone Didn’t Get The “Reason Why Copywriting” Memo
Here’s a couple more current ads from Australian financial institutions that provide illustrations of bad and not-so-bad copywriting. Let me say, I don’t pick on financial institutions out of spite or some sort of grudge. It’s just that they seem to be so prominent and, often, so poor. As I’ve observed previously, they seem to […]