I’ve commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat “Aleksandr Orlov” and his “Compare The Meerkat” site… “Emotional Direct Response Meerkating?!?” So I was interested in this recent article… “Comparethemarket warns Google to play fair” …and decided to take a look at the what’s been happening with the campaign. The […]
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Brain Boosters For Copywriters…
…and marketers…in fact, pretty much anyone! Let’s face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of “Men’s Health” with the title… “Choosing Sides – Harness the hidden power of your brain’s separate hemispheres to […]