Received this marketing piece with a recent issue of Australian “Men’s Health”… It’s for a product called… “The Men’s Health Big Book Of 15-Minute Workouts”. Now it caught my attention as being both… 1) A good example of re-purposing and re-using content; and 2) Also a good example of an attractive product idea. The monthly […]
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Brain Boosters For Copywriters…
…and marketers…in fact, pretty much anyone! Let’s face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of “Men’s Health” with the title… “Choosing Sides – Harness the hidden power of your brain’s separate hemispheres to […]