Received this marketing piece with a recent issue of Australian “Men’s Health”… It’s for a product called… “The Men’s Health Big Book Of 15-Minute Workouts”. Now it caught my attention as being both… 1) A good example of re-purposing and re-using content; and 2) Also a good example of an attractive product idea. The monthly […]
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…