One of the highest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year 2014! As well as this article to give you ideas… …here’s a great post from copywriter Ray Edwards… “How To Create A One-Page Marketing Plan”. It’s taken […]
Positioning And Marketing – The Joy And The Hurt Of It
“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most […]
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…