I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Marketing Trends For 2012 – Take 3 (Trends In Video)
Video continue to increase in importance for online marketers in 2012. Thoughts from “Mr Video” (aka Perry Lawrence)… “Mr Video’s Video Predictions For 2012” There are 10 in all. First three… 1. Quality, Quality, Quality Not too hard once you get started. The “experience effect” tends to kick in and you get more proficient. 2. […]
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…