So the London 2012 Summer Olympics are over… …and by all accounts have been a great success. I confess that I’m not a great sports fan… …but once I started watching some of the events was quickly drawn in! As a strong advocate of event-driven marketing, you might be wondering why I haven’t been furiously […]
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…
The Passing Of Michael Jackson – One Marketer’s Observations
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me. However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street […]
…And Welcome To The Year Of The Ox
As well as being “Australia Day”, today is also Chinese New Year, Korean New Year, Tet in Vietnam and Republic Day in India. In the Chinese calendar, this is the Year Of The Ox. According to Wikipedia, the Ox represents prosperity through fortitude and hard work. Sounds like that could be very appropriate for the […]