Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many… It helps cut through the marketing clutter You can create a stronger emotional connection with your market It helps create the conditions for a successful sale Also…it makes the copy and marketing a […]
The Passing Of Michael Jackson – One Marketer’s Observations
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me. However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street […]
Looking Ahead – Marketing Calendar May 2009
It’s that time of the month again where we take a look at coming events in May that can provide the focus for a promotion or marketing campaign to give your business a cash boost. Before I get to that…