…from HSBC in Australia? Financial copywriting and advertising is a specialised niche. The fundamental principles apply, of course… …but the context means that there are nuances that need to be considered and taken into account. Many years ago, Ogilvy and Mather ran a classic series of ads for their own services. One of them was […]
The Passing Of Michael Jackson – One Marketer’s Observations
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me. However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street […]