Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the “No B.S.” range from Dan Kennedy came this offering… No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing […]
No B.S. Marketing To Leading Edge Boomers And Seniors – Book Review
Two types of marketer will find the book… “No BS Marketing To Leading Edge Boomers And Seniors” …very useful. Those who already market to Leading Edge Boomers And Seniors (“LEB/S”)… …and everybody else. That because… …the LEB/S group is WHERE THE MONEY IS! Consider these points… 1. Combined Boomer and Senior consumer population tops 117 million […]
Would Ogilvy Or Bird Have Written This Financial Ad…
…from HSBC in Australia? Financial copywriting and advertising is a specialised niche. The fundamental principles apply, of course… …but the context means that there are nuances that need to be considered and taken into account. Many years ago, Ogilvy and Mather ran a classic series of ads for their own services. One of them was […]