Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the “No B.S.” range from Dan Kennedy came this offering… No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing […]
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Cutting Through Marketing Clutter
Riffing off of the recent sale of the painting “The Scream”… “Edvard Munch’s The Scream Sells For Record $119.9 Million” …here’s another great marketing cartoon from Tom Fishburne… Full post at “marketing clutter”. From the post… “There has never been a greater level of marketing clutter. Yankelovich Consumer Research charts that “we’ve gone from being […]