Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the “No B.S.” range from Dan Kennedy came this offering… No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing […]
Would Ogilvy Or Bird Have Written This Financial Ad…
…from HSBC in Australia? Financial copywriting and advertising is a specialised niche. The fundamental principles apply, of course… …but the context means that there are nuances that need to be considered and taken into account. Many years ago, Ogilvy and Mather ran a classic series of ads for their own services. One of them was […]
Warning! This Headline May Offend Sensitive Readers!
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0” in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad […]