OK, I confess I’m a BIG fan of “Game Of Thrones”. Borderline obsessed. I’ve read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site Westeros.org. Now, of course, it’s important as a writer to understand great […]
Warning! This Headline May Offend Sensitive Readers!
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0” in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad […]