Call me stupid… …but one of life’s great mysteries to me is… …where do all the pens go? I mean, sure, some of them actually do run out of ink and they end up in the bin. But they are a definite minority of the ones I buy. Anyway, while I was at Officeworks the […]
Warning! This Headline May Offend Sensitive Readers!
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0” in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad […]