I wasn’t going to post anything this Valentine’s Day… …but the media is, naturally, chock-full of romance-themed articles like “100 best love songs of all time” in the UK “Daily Telegraph” which did remind me of this genuine classic … And for some reason (OK, I’m a direct response marketer and copywriter!) I was also […]
Pens…And A Reminder Of Valuable Marketing Space
Call me stupid… …but one of life’s great mysteries to me is… …where do all the pens go? I mean, sure, some of them actually do run out of ink and they end up in the bin. But they are a definite minority of the ones I buy. Anyway, while I was at Officeworks the […]
June 12 – Birthday Of Copywriting Legend Gary Halbert…
June 12 is the birthday of the late, great “Sir” Gary Halbert… …copywriting and direct response marketing genius and one of the giants of the business in the last 50 years. (And yes, I know it’s June 13 as I write this here in Australia…it’s that “dateline” thing…) To mark the occasion, Gary’s sons (Kevin […]