I wasn’t going to post anything this Valentine’s Day… …but the media is, naturally, chock-full of romance-themed articles like “100 best love songs of all time” in the UK “Daily Telegraph” which did remind me of this genuine classic … And for some reason (OK, I’m a direct response marketer and copywriter!) I was also […]
If You Can Fake Marketing Authenticity…
…then you’ve probably got it made! Great marketing cartoon from Tom Fishburne… There’s a famous quote that goes… “The secret of success is sincerity. Once you can fake that you’ve got it made.” Originally from Jean Giraudoux (1882-1944) a French diplomat, dramatist and novelist (although I’m guessing the very first version would have been in…French!)… […]