…then you’ve probably got it made! Great marketing cartoon from Tom Fishburne… There’s a famous quote that goes… “The secret of success is sincerity. Once you can fake that you’ve got it made.” Originally from Jean Giraudoux (1882-1944) a French diplomat, dramatist and novelist (although I’m guessing the very first version would have been in…French!)… […]
“Scientific Advertising In The 21st Century” – Part 1
“Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life.” – David Ogilvy One of the foundation books in the canon of Direct Response Marketing and Copywriting literature is “Scientific Advertising” by Claude Hopkins (usually found twinned […]