…then you’ve probably got it made! Great marketing cartoon from Tom Fishburne… There’s a famous quote that goes… “The secret of success is sincerity. Once you can fake that you’ve got it made.” Originally from Jean Giraudoux (1882-1944) a French diplomat, dramatist and novelist (although I’m guessing the very first version would have been in…French!)… […]
Copywriting And Emotional Triggers
As a copywriter or marketer, you’ll be aware that much of the power of a sales letter comes from hitting the “emotional hot buttons” of the prospective customer. People buy primarily for emotional reasons, but may use logic to justify their decisions. Now, these “emotional hot buttons” or “triggers” aren’t just important in the sales […]