…and one of these lessons for copywriters is not what you might expect. Today, February 7, is the 200th anniversary of the birth of Charles Dickens… …widely regarded as one of the greats in English literature. Author of classic novels such as Oliver Twist, A Christmas Carol and Great Expectations… …Dickens remains hugely popular to […]
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Copywriting Notes – Makepeace And Bencivenga Part 4
Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga. There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention. Also, notice Gary’s comments about books like “Think And Grow Rich”. Let’s […]