…and one of these lessons for copywriters is not what you might expect. Today, February 7, is the 200th anniversary of the birth of Charles Dickens… …widely regarded as one of the greats in English literature. Author of classic novels such as Oliver Twist, A Christmas Carol and Great Expectations… …Dickens remains hugely popular to […]
Marketing Lessons From Movie “Special Editions”
One of my all time favourite movies is “Heat”. Written and directed by Michael Mann it stars Al Pacino and Robert de Niro in a crime epic set in LA. It’s an enthralling, fast-paced movie with a surprising amount of depth to it. It also contains possibly the best movie shoot-out scene of all time. […]