Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga. There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention. Also, notice Gary’s comments about books like “Think And Grow Rich”. Let’s […]
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Great Research Resources For Copywriters
All the hoopla about the recent launch of “The Ultimate Desktop Copy Coach” prompted me to pull out my copy of “Two Hours To More Profitable Sales Copy” by Clayton Makepeace. I have to confess that since buying this when it was launched at the end of 2007, the book has languished unread and gathering […]