All the hoopla about the recent launch of “The Ultimate Desktop Copy Coach” prompted me to pull out my copy of “Two Hours To More Profitable Sales Copy” by Clayton Makepeace. I have to confess that since buying this when it was launched at the end of 2007, the book has languished unread and gathering […]
“Scientific Advertising In The 21st Century” – Part 3 “Offer Service”
Welcome to Part 3 of this series “Scientific Advertising In The 21st Century”. This third chapter in the copywriting classic “Scientific Advertising” by Claude Hopkins is titled “Offer Service”. Now, that title is a little misleading to the modern day reader because what Hopkins is really talking about is offering the prospective customer some sort […]