We’re at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The “Year Of The Horse” has just ended… …but in the West there’s some confusion over what this New Year should be called. Some say it’s the “Year Of The Sheep”. Others, “The Year Of […]
Halloween 2014 – Marketing Warnings From Beyond The Grave…
Halloween is here once again… …and this is traditionally a time when it’s believed the spirit world draws closer to our own world. So, if we could communicate with some of the marketing giants of the past who have passed over… …what might they have to say? What wisdom might they remind us of… …and […]
GKIC London Chapter – Meeting 22 April 2014
Last Tuesday (22 April) saw the latest monthly meeting of the GKIC London Chapter at the new venue, the Eight Club, Change Alley London. The meeting kicked off with a special guest speaker, Tim Coe, who presented his update and alternate take on the classic USP concept. Tim prefers to talk about the “Utterly Seductive […]
Looking Ahead – Marketing Calendar January 2010
Christmas is fast approaching, along with the end of the year of course. Anyone else wondering what happened to 2009? Or even the first decade of the 21st century?!? Zoiks!*! Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, […]
“Scientific Advertising In The 21st Century” – Part 21 “Good Business”
With chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins. As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea. That is…