This book review covers the 2nd Edition of No B.S. Direct Marketing by Dan Kennedy…more fully, “Direct Marketing For Non-Direct Marketing Businesses”. Let’s clarify that last point. Traditionally, “Direct Marketing Businesses” have been defined as mail-order, catalogue or online companies that directly solicits orders for business. So, “Non-Direct Marketing Businesses” are everything else…you might say the […]
Chinese New Year 2015…Marketing Sheep And Goats
We’re at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The “Year Of The Horse” has just ended… …but in the West there’s some confusion over what this New Year should be called. Some say it’s the “Year Of The Sheep”. Others, “The Year Of […]