We’re at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The “Year Of The Horse” has just ended… …but in the West there’s some confusion over what this New Year should be called. Some say it’s the “Year Of The Sheep”. Others, “The Year Of […]
Celebrities And Direct Response Marketing
There’s a solid marketing reason for including this photo…read on to discover why…
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
“Scientific Advertising In The 21st Century” – Part 16 “Leaning On Dealers”
Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]