Came across this ad in the weekend papers and was struck by the clever way they had attached a “Celebrity Endorsement” to their version of the classic Harrington Jacket… …and presumably without having to pay a penny for it! Who knew that those style icons Frank Sinatra, Elvis Presley and Steve McQueen all loved “this” […]
Celebrities And Direct Response Marketing
There’s a solid marketing reason for including this photo…read on to discover why…
Celebrity Perils In Marketing
I confess I was absolutely intrigued when I came across this item… “Jersey Shore’s Mike ‘The Situation’ Sorrentino to be paid by Abercrombie & Fitch to not wear their clothes” Apparently, Mike is not the ideal brand ambassador… “He doesn’t have a job, he’s not someone girls want to date because he doesn’t treat them […]
Copywriting Great Gary Halbert On Mindset
While I was checking out the new series of “Boron Letters 2.0” last week, I noticed another article in the Gary Halbert Newsletter archives titled “Mindset”. This looks like it might be a draft “from the archives” because Gary’s son Bond has added some notes. It contains a typical Halbert story with a message…