The October meeting of the GKIC London Chapter was held on Tuesday , 21 September at “The Anthologist”. The aftermath of Hurricane Gonzalo was the cause of the late arrival of our main speaker so there was an unexpected bonus presentation from Moe Nawaz, trusted mentor and strategic advisor to top companies around the world. […]
Formula For Free Celebrity “Endorsements” In Marketing
Came across this ad in the weekend papers and was struck by the clever way they had attached a “Celebrity Endorsement” to their version of the classic Harrington Jacket… …and presumably without having to pay a penny for it! Who knew that those style icons Frank Sinatra, Elvis Presley and Steve McQueen all loved “this” […]
Are You Guilty Of Any Of These Marketing Sins?
No apologies for posting another great marketing cartoon from Tom Fishburne… Read the original post at… “7 deadly sins of marketing” …for the inspiration behind the cartoon and an interesting case study about a small and spunky fashion company called Betabrand. My list of 7 marketing mistakes that I tend to see in the cases […]
Copywriting, Celebrities And…Curiosity
“Celebrity Beauty Secrets” They can take their pick but what do celebrities really have in their make-up bags? The above was the headline and the “teaser” for an article in today’s UK “Daily Telegraph”. Now, dear reader, you might wonder why I am so interested in celebrity beauty secrets! While I might have some “Metrosexual” […]