Came across this ad in the weekend papers and was struck by the clever way they had attached a “Celebrity Endorsement” to their version of the classic Harrington Jacket… …and presumably without having to pay a penny for it! Who knew that those style icons Frank Sinatra, Elvis Presley and Steve McQueen all loved “this” […]
Marketing Credibility Shredder Case #1 – The Fat Doctor
It’s a pretty fundamental principle of marketing today that you need to be congruent in all your communications. That means, basically, that not only do you “Talk the talk”… …but you’ve got to “Walk the walk”. So, if you present yourself as a health and fitness expert…