Came across this ad in the weekend papers and was struck by the clever way they had attached a “Celebrity Endorsement” to their version of the classic Harrington Jacket… …and presumably without having to pay a penny for it! Who knew that those style icons Frank Sinatra, Elvis Presley and Steve McQueen all loved “this” […]
A Simple, But Very Powerful, Copywriting Formula…
…when you know the secret to using it effectively, that is. “Mass Control” marketer Frank Kern is on the loose again! He’s about to launch some sort of membership programme, from what I can gather. In the lead up to that he has a new video which provides some excellent marketing information (as does most […]