I’ve mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like “National Enquirer” and “Cosmopolitan” to glean ideas for headlines, stories, trivia and tidbits of potentially useful information to weave into copy. And I’ve occasionally posted examples of “Strange But True” stories that have caught my eye and […]
Copywriting Secrets – Vatican’s Hidden Stash?
Devastatingly effective copywriting secrets concealed from the world and only used for the Vatican’s own questionable purposes? Evidence that pioneering copywriters were persecuted because they knew too much? Those were some of the thoughts that came to mind when I saw this on the “Economist” newspaper’s website… “The Vatican Secret Archives: Past Papers” OK, I […]
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]
Copywriting, Celebrities And…Curiosity
“Celebrity Beauty Secrets” They can take their pick but what do celebrities really have in their make-up bags? The above was the headline and the “teaser” for an article in today’s UK “Daily Telegraph”. Now, dear reader, you might wonder why I am so interested in celebrity beauty secrets! While I might have some “Metrosexual” […]