Devastatingly effective copywriting secrets concealed from the world and only used for the Vatican’s own questionable purposes? Evidence that pioneering copywriters were persecuted because they knew too much? Those were some of the thoughts that came to mind when I saw this on the “Economist” newspaper’s website… “The Vatican Secret Archives: Past Papers” OK, I […]
Copywriters – A Rare Opportunity To Add A Gem To Your Swipe File
OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit. Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One […]