Halloween is here once again… …and this is traditionally a time when it’s believed the spirit world draws closer to our own world. So, if we could communicate with some of the marketing giants of the past who have passed over… …what might they have to say? What wisdom might they remind us of… …and […]
Drayton Bird’s EADIM 2013 Direct Marketing Conference
Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]
Copywriting Blogs Roundup – 10 July 2010
Must be the summer lull up in the northern hemisphere… …as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic of republishing earlier posts. Having said that, here are some items very […]
Copywriters – A Rare Opportunity To Add A Gem To Your Swipe File
OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit. Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One […]