We’re at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The “Year Of The Horse” has just ended… …but in the West there’s some confusion over what this New Year should be called. Some say it’s the “Year Of The Sheep”. Others, “The Year Of […]
Halloween 2014 – Marketing Warnings From Beyond The Grave…
Halloween is here once again… …and this is traditionally a time when it’s believed the spirit world draws closer to our own world. So, if we could communicate with some of the marketing giants of the past who have passed over… …what might they have to say? What wisdom might they remind us of… …and […]
“Scientific Advertising In The 21st Century” – Part 14 “Getting Distribution”
Chapter 14 of the Claude Hopkins copywriting classic “Scientific Advertising” is all about getting the product to the customer – “Getting Distribution”. Now, for the classic direct response marketer or someone doing business on the internet, this subject may seem of little or no interest. But there are 2 reasons why this may be useful…
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]