I confess I was in two minds about whether to comment about the “50 Shades Of Grey” phenomenon… …but given the blanket media coverage this week ahead of the film’s release (conveniently timed for Valentine’s Day…a nice marketing touch) I decided it would be remiss of me not to make a few marketing-linked observations. Plus…it […]
Lamentable Mainstream Marketing – January 2015
WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
Halloween 2014 – Marketing Warnings From Beyond The Grave…
Halloween is here once again… …and this is traditionally a time when it’s believed the spirit world draws closer to our own world. So, if we could communicate with some of the marketing giants of the past who have passed over… …what might they have to say? What wisdom might they remind us of… …and […]
Ogilvy On Advertising…Australia As A Tourist Destination
Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there’s been a chorus of complaints from sections of the intelligentsia bewailing the “unsophisticated” image the ad presents. Here’s the ad “There’s Nothing Like […]
Should BP Be Planning Some Long Copy Ads?
And what would the great David Ogilvy recommend? Been following the Deepwater Horizon disaster and watching as it develops. Needless to say, oil major BP has something of a PR problem to deal with as well as the more serious issue of capping the Deepwater Horizon oil well. To give BP credit, they have put […]