Halloween is here once again… …and this is traditionally a time when it’s believed the spirit world draws closer to our own world. So, if we could communicate with some of the marketing giants of the past who have passed over… …what might they have to say? What wisdom might they remind us of… …and […]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
Use And Abuse Of THIS Famous Headline
Recently invested in “The Secrets Of Emotional, HOT-Button Copywriting” by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny revisits the famous headline written by Maxwell Sackheim for the Sherwin Cody School Of English… “Do You […]