The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
Marketing Lessons From The Demise Of General Motors
You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”. (There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.) Hard to believe now, but GM was once seen as a paragon of managerial and business excellence. Alfred […]