The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
Reality Check On Social Media Marketing From Dan Kennedy
Just finished reading the latest edition (4th) of Dan Kennedy’s… …”The Ultimate Marketing Plan”. I ‘d read a previous edition (2nd) many years ago and decided it was time for a “refresher” course in the basics and see what new material Dan thought worth including. The new edition is a comprehensive update… …while still containing […]